Venezuelan Women's Emphasis on Caucasian Features Boosts Rhinoplasty Numbers

by Alexandra Kilpatrick

Venezuelan Women's Emphasis on Caucasian Features Boosts Rhinoplasty Numbers

A rising number of black and racially mixed women in Venezuela are undergoing nose jobs and other cosmetic procedures due to an increased value of 'whiteness' and obsession with physical appearance in the South American country, according to a recent Dartmouth College study.

The rhinoplasty -focused study, ‘Embodying Racism: Race, Rhinoplasty, and Self-Esteem in Venezuela’ by Dartmouth's assistant professor of anthropology Lauren Gulbas, explored British beauty ideals' effect on ideas of race in Venezuela's capital Caracas.


Of 63 white, black and racially mixed women surveyed in the South American capital for Gulbas' study, 24 had already undergone rhinoplasty and the other 39 desired the surgery, wanting the perfect nose, which they all described as tall, slender and associated with Caucasian or European features such as light skin, which the national heritage greatly espouses.

Gulbas claims that physicians offer rhinoplasty to patients in order to boost self-esteem and improve body image, but rhinoplasty procedures only provide a temporary fix to these issues.

The new cosmetic surgery trend has sparked some controversy, with late Venezuelan president Hugo Chavez expressing concern over plastic surgeons putting undue pressure on Venezuelan women to undergo rhinoplasty or other expensive procedures that they can't necessarily afford.

Albeit, Venezuela is not the only nation where rhinoplasty and other cosmetic surgeries are rising considerably. Iran was recently coined the nose job capital of the world, with seven times more rhinoplasty procedures performed than in America and Iranian women as young as 14 find the money for the high-cost cosmetic surgery.


In addition to the influx of rhinoplasty procedures, Venezuelans' fixation with beauty and physical perfection has led many of them to a new diet fad called the ‘tongue patch’. This weight loss tool, originally developed by Beverly Hills plastic surgeon Nikolas Chugay as a $2000 procedure, is done for significantly less in Venezuela at $150.

The procedure gives women and men alike a plastic patch sewn to the top of their tongues, which makes eating solid foods very painful and encourages them to turn to liquid, lower calorie diets. Individuals with the patch have seen many invasive complications including altered speech, swelling of the tongue and even infection and rejection by the body.

The tongue patch is simply one of the many diet fads in Venezuela. Other weight loss tools include the feeding tube diet, the Asian soup diet and the Australian pranic diet. These fads just go to show that Venezuelans go to extreme and often unhealthy measures for the sake of beauty.

If you are considering undergoing any plastic surgery, please speak with a certified doctor or specialist before, conversely, committing to a potentially dangerous operation or implant. To get in touch with board-certified plastic surgeons and their highly trained teams, please contact the Plastic Surgery Portal today. Enjoy a consultation and undergo a procedure for all the right reasons. To learn more about rhinoplasty specifically or to speak with a representative about any other thoughts you may have about cosmetic enhancement, search for a doctor in your area today!

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