It’s no secret that plastic surgery enjoys great popularity in the US. However, with more than 1.49 million procedures performed in 2013 alone, Brazil has recently become the plastic surgery capital of the world. In fact, plastic surgery is so commonplace that many Brazilian women view cosmetic enhancement less as a privilege than as a right. Here are a few reasons for the growing plastic surgery trend among the women of Brazil:
The cultural significance of beauty has a large impact on the preponderance of plastic surgery procedures in Brazil. In fact, anecdotal evidence suggests that women who are traditionally attractive have an easier time securing jobs and other opportunities. Typically, Brazilian women aim to achieve slender bodies with bigger breasts and smaller derrieres. Because many of the women in Brazil don’t possess this body type naturally, they often see surgery as the best option for achieving their financial and career goals.
Another reason for the boom in surgery rates among Brazilians is that the procedures are more affordable in Brazil than they are in the US. In fact, the Ivo Pitanguy Institute is a teaching hospital that offers plastic surgery procedures for free or at deep discounts. The center is named for Ivo Pitanguy, a plastic surgeon known for saying that poor people deserve to be beautiful just as much as rich people do. These days, Brazilians of all income levels are taking advantage of the opportunity to seek the cosmetic enhancements they desire.
While both men and women are jumping at the opportunity to improve their appearances, the boom in female plastic surgery rates may be due in part to recent increases in women’s salaries. These days, Brazilian women are joining the workforce in record numbers, and earning higher salaries than ever before. As a result, women have more disposable income to devote to pursuits like plastic surgery.
One of the benefits of undergoing plastic surgery in Brazil is that you are less likely to be judged than you would in the US. In fact, Brazilian men and women feel comfortable walking down the street post surgery. However, it’s important to remember that no surgical procedure comes without some degree of your risk. Do your research and learn all the benefits and drawbacks before deciding if plastic surgery is right for you.
If you or someone you know would like more information about plastic surgery, please feel free to schedule a consultation or contact one of our representatives today!