In recent years, plastic surgery has soared in popularity, and nowhere is that more true than in South Korea. Already world-renowned for its health and beauty secrets, the country of South Korea is quickly gaining a reputation as an industry leader when it comes to cosmetic enhancement. There, plastic surgery isn't simply a niche market. Thanks to the culture's focus on beauty and physical appearance, cosmetic enhancement has become a way of life.
This obsession with surgical enhancement can even be seen on the streets and in the subway, where brightly-colored ads proudly display before and after photographs of young women who have undergone cosmetic procedures. In fact, plastic surgery in South Korea is so popular that some estimates say 60% of women in their 20s and 30s have had had least one procedure performed.
Now, a Korean pop group has taken this love of plastic surgery to the next level. Not only did every member of the group recently go under the knife, but the young ladies also made a pair of music videos to celebrate their transformations.
Back in February, an all-female K-pop quartet called Six Bomb released the music video for a song entitled "Becoming Prettier (Before.)" In the video, the young ladies are seen enjoying spa treatments and looking through flipbooks filled with photographs of people's faces, as a means of shopping for the features that they want. At the time the video was released, the members of Six Bomb said that they would return with a follow-up video in one month, displaying the cosmetic enhancements they'd had performed.
Recently, the second video – "Becoming Prettier (After)" – was released, and the results are stunning. All told, the ladies of Six Bomb underwent roughly $90,000-worth of plastic surgery. So what kinds of procedures did they get for all that money? Reportedly, all four women received breast implants, nose jobs and double-eyelid surgeries, all of which was paid for by their management team. And when you consider the publicity that the pair of videos has generated, as well as the upgraded looks for the pop quartet, it would seem to be money well spent.
While some observers have lamented that Six Bomb's plastic surgery stunt is in poor taste, labeling it as vanity run amok, others have praised the group for being open about their very personal transformations. But no matter what side of the debate you land on, one thing is certain. The practice of cosmetic enhancement isn't showing any signs of waning in popularity, neither in South Korea nor anywhere else in the world.
If you or someone you know would like to learn more about plastic surgery, please feel free to schedule a consultation or contact one of our representatives today!