Z is for Zwivel: Meet the App That’s Changing Plastic Surgery
Matthew Dello Russo
For some people, convenience isn’t the ultimate goal when it comes to plastic surgery. It’s a big decision, and lots of time and thought are poured into it before pulling the trigger. That might all be about to change, thanks to Zwivel, the hottest app on the market.
The team behind the new app Zwivel think they have created a uniquely beneficial app, much like Uber did for the rideshare industry. The app (and online service) lets you get expert opinions from doctors, secure multiple price quotes, and book appointments, all without ever leaving your home.
The app, which is simply a new online cosmetic consultation service, is changing the way patients search for and connect with cosmetic doctors by streamlining the information-gathering process.
“The purpose of Zwivel is to help consumers research and quickly choose cosmetic services and doctors online before an in-office consultation,” said Scott Kera, chief operating officer of Zwivel.
Co-Founder and CEO Dr. Gary Breslow and his buddy Craig Abramowitz came up with the idea for the service while discussing the problems that plague in-person cosmetic consultation appointments. They quickly realized that these consultations were a time-suck, often ending in frustration for both the patients and the doctors.
Since its launch in August 2015, Zwivel has seen rapid adoption by the cosmetic industry and patients seeking information online. They’ve grown quickly and made quite a name for themselves in the year since inception.
“With more than 60% of all cosmetic consultations ending up with no procedure being performed, a great deal of valuable time is wasted – by both cosmetic doctors and patients – on consultations that go nowhere. Zwivel tackles this inefficiency head on,” says PR Rocket.
There a massive benefits for the patients, too. Approximately 90% of all cosmetic patients are women -- women who have jobs, children or both. Most simply don’t have time to go to multiple plastic surgeons to find out which doctor and which procedure is right for them.
“Zwivel’s ‘pre-consultation’ lets doctors advise patients if a procedure is exactly what they need, if something different is needed, advise if what they are looking for is close to their budget, and more, ultimately eliminating time in their busy day,” a representative from Zwivel said.
You still have to actually go to the doctor to get the procedure done, so it’s not exactly as convenient as Uber. But it has the same on-demand ethos.
Since it officially launch in 2014, the greatest challenge has been explaining just what it is that Zwivel does – and how beneficial it can really be. Plastic surgeons, doctors, and patients all need to hear a bit more than just the name in order to get the big picture, Breslow says.
“It can take a while for doctors to have that ‘a-ha’ moment, but it’s so cool when it happens,” says Breslow, the medical director of The Breslow Center for Plastic Surgery, and Zwivel co-founder and chief executive officer.
If you or someone you know would like to learn more about plastic surgery, please feel free to schedule a consultation or contact one of our representatives today!
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