Plastic surgery is a growing business around the world, as women and men everywhere seek ways to enhance their appearance cosmetically. A new hit TV show in South Korea called Let Me In is looking to capitalize on this growing trend, by turning the amazing transformations offered by plastic surgery into televised entertainment. If this concept sounds familiar, that may be because a number of plastic surgery-themed shows have appeared on American TV in the last decade.
American audiences were first treated to the idea of plastic surgery as entertainment in a show called The Swan. Appearing on Fox in 2004, the show followed a group of female contestants as they competed for a full plastic surgery makeover, with one woman eventually winning a complete, life-altering physical transformation.
Piggybacking off of this concept, the CW debuted a show called Bridalplasty in the fall of 2010. In this iteration, a group of women competed in weekly challenges, winning plastic surgery procedures along the way in the hopes of looking their best for their upcoming nuptials.
Neither show proved to be a hit with American audiences. The Swan was cancelled after two seasons, and Bridalplasty only aired a single season.
Recently, however, a new plastic surgery-themed show on Bravo called Botched has garnered some success. The show follows a pair of plastic surgeons as they set out to help people who are suffering from plastic surgery procedures gone wrong.
Putting more of a positive spin on the world of plastic surgery, Botched has found an audience and even been renewed for a second season. But it is still a long way off from the runaway success of South Korea’s Let Me In.
According to experts, South Korea has one of the highest plastic surgery rates in the world. Recently, The New York Times estimated that between 20 and 33 percent of women in the capital city of Seoul have undergone some kind of plastic surgery. Meanwhile, a recent poll conducted by the BBC indicated that number was closer to 50 percent.
Given the popularity of plastic surgery in the country, it’s no wonder that Let Me In has become a ratings juggernaut. By all accounts, the main draw of the show is its campy tone, emotionally manipulative personal stories and the hosts’ outrageously over-the-top reactions to the contestants’ transformations.
On the heels of the show’s success, it seems inevitable that more plastic surgery-themed programs are on the way in South Korea and, perhaps, around the world.
If you or someone you know would like to learn more about plastic surgery, please feel free to schedule a consultation or contact one of our representatives today!
Dr. Mark Schusterman and Dr. Sanaz Harirchian
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