Plastic surgery continues to gain in popularity year after year. According to experts, demand for cosmetic surgery in the United States rose more than 3 percent from 2013 to 2014. Overall the industry has seen roughly a 15 percent increase in the last five years, and this trend shows no signs of slowing down.
All of this demand for plastic surgery has created a crowded marketplace, leaving some doctors searching for ways to separate themselves from the pack. Meanwhile, down in Florida, one doctor believes that he has found the answer.
For some time now, Dr. Michael Salzhauer, a Miami-area plastic surgeon, has been cultivating a significant following on social media. Using Twitter, Instagram and Snapchat, Dr. Salzhauer gives people around the world a behind-the-curtain look at the realities of plastic surgery. And according to Salzhauer, this online presence has resulted in a significant increase in business for his practice.
Social media has indelibly changed the way that we communicate, making it possible to interact with virtually anyone in the world. For example, 10 years ago it would have been next to impossible to get a message to your favorite celebrities; now they’re only a Tweet away.
This kind of instantaneous, global connection has made personal communication fast and easy. So by utilizing social media, doctors are able to interact with many more patients and potential patients than they could ever speak with face-to-face. Moreover, having a vibrant social media presence can give doctors a personality and an identity that helps them stand out from the crowd.
One of the hallmarks of Dr. Salzhauer’s online presence is to show raw, unedited videos of plastic surgery procedures. While some people may be drawn to these videos out of morbid curiosity, other people have found that this warts-and-all presentation of surgical procedures helps to demystify the entire process.
Being able to watch videos of what actually goes on during a surgical procedure allows people to become more comfortable with the idea of cosmetic surgery. Also, showing a procedure expertly executed, with no complications, can help to alleviate some of the fears that potential patients may have.
Social media has proven to be an invaluable tool, allowing doctors to personally interact with their patients. As the popularity of social media continues to grow and new pathways of communication are opened, you’re almost certain to see more and more doctors cultivating an online presence to boost business for their real-world medical practices.
If you or someone you know would like more information about plastic surgery, please feel free to schedule a consultation or contact one of our representatives today!