Most Popular Cosmetic Procedures are Less Invasive
Matthew Dello Russo
The self-improvement movement has been underway for years, and procedures are continuing to become less invasive as technology advances. Both men and women are finding new ways to turn back the clock and remove signs of aging from their face or frame, all without ever going under the knife.
According to a report by the American Society of Plastic Surgeons, Americans age 55-plus opted for 3.4 million minimally invasive cosmetic procedures last year. A staggering 1.4 million of these procedures were Botox injections, while filler injections accounted for 818,000. Keep in mind, these figures only represent individuals over the age of 55 – the total number of Botox injections in 2014 crept closer to 6.7 million, an increase of 6% from 2013.
"People have always wanted to look as young as they feel," says Jody Comstock, a Tuscon, Arizona based dermatologist. "But we're also living longer and working longer. To be a contender in today's tight job market, you need to look like you're still in the game.”
Comstock isn’t wrong; hiring trends have shown that “lookism” is a very real phenomenon in the workplace, and is every bit as unfortunate and unpleasant as it sounds. The good news? Procedures are continuing to become less invasive, drastically reducing recovery time and getting you back in action quicker.
"Technology has improved tremendously with these new procedures," adds Comstock. "They're quick — you see results, if not right away, then within a few days. And the risk of any kind of serious complication is far lower than with surgery."
At the forefront of injectable treatments is Dr. Sue Ellen Cox, a dermatologist with Aesthetic Solutions in Chapel Hill, North Carolina. Her treatment facility was part of a study site for a recently FDA approved injectable drug, Kybella, created specifically to target stubborn subcutaneous fat.
Kybella is an affordable and safe alternative to invasive surgery, says Cox. “It’s a natural product. It’s a bile salt,” she said.
Bile acid, which includes bile salt, is a naturally occurring compound found in the human liver. Bile salt helps dissolve fat in the intestinal tract, and is available in pill form as a digestive aid.
Kybella, created by Kythera, is bile salt in an injectable form. While the initial costs of injectable solutions like Kybella (around $750 per vial) seem steep, the convenience and ease of treatment makes it worth the investment for many patients.
As consumers continue to demand quicker recoveries and less visible evidence of treatment, minimally invasive procedures will continue to dominate the marketplace. “You don't need a full face-lift to smooth deep troughs next to your mouth, when a filler will do just fine," says Comstock.
If you or someone you know would like to learn more about plastic surgery, please feel free to schedule a consultation or contact one of our representatives today!
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