Instagram Great Marketing Tool for Plastic Surgeons

by Jane Meggitt

It’s been five years since Instagram made its debut. For plastic surgeons, it’s revolutionized the way they market their work and practices. Plastic surgeons to the stars – especially Instagram celebrities – display what they have done and accrue hundreds of thousands, even millions, of followers. It’s one reason these doctors are grateful to the Kardashians and other Instagram idols.

Instagram celebs don’t attempt to hide the fact they’re had work done – quite the opposite. They proudly show off their plastic surgeon and use Instagram as an educational platform for their followers. Before the advent of social media, plastic surgery clientele were typically older and wanted procedures to make them look younger. There were exceptions – nose jobs and breast augmentations come to mind – but now young people are flocking to noninvasive work for appearance improvement or simply a different look.

Many of these doctors become celebrities in their own right. That’s certainly true of Dr. Simon Ourian, who gave Kylie Jenner her “completely natural” looking lips via injections. Ourian touts his celebrity client list on Instagram, with their blessing.

Through Instagram and other social media sites, potential customers see exactly what each procedure entails, along with the results. It does allow consumers to become more informed. Once, plastic surgeons simply used “before” and “after” photos to get the message across. Before and After are still an important part of the game, but now there’s “during.”

Although Instagram fame offers countless fans, many of those folks must wait a long time before nabbing an appointment with a superstar surgeon. Top Instagram surgeons are booked up to two years in advance, so a patient wanting more timely gratification must schedule work with another doctor. Those doctors are likely told they expect services similar to the famous surgeon. Once these patients have their work done, their own faces, breasts and rear ends become Instagram fodder.

There’s no question plastic surgery has come out of the closet. There’s virtually no stigma to it anymore, and millennials are embracing it enthusiastically. However, there’s also a reality check. Fillers and minor procedures can make a person look better, but they won’t turn an average-looking person into a great beauty. Patients show doctors pictures of their favorite star and say they want to look like that, even if there is no physical resemblance. If you’re considering plastic surgery, make sure your goals are practical, not out of this world.

If you or someone you know would like to learn more about plastic surgery, please feel free to schedule a consultation or contact one of our representatives today!

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